Creating quality content takes time, effort and resources. But what if you could make the most of your hard work by repurposing it in different forms and platforms?
Repurposing your content is an excellent way to maximize your efforts and stay ahead in the ever-changing world of digital content. It is a smart and effective way to save time, keep your sanity intact while creating high-quality content for your audience, and a way to get more mileage out of the content you’ve already created.
Repurposing content means taking one piece of content and using it in a new way, without the audience feeling like you’re cutting corners. By doing so, you can save time, increase your brand reach and keep your audience engaged.
To start, create content with repurposing in mind. For instance, use videos as a source material, as the average person speaks about three and a half times faster than they type. You can transcribe the video and use it for a blog post, social media updates, and email newsletters. This way, you’re able to create multiple pieces of content from one source, which can scale across platforms and improve brand awareness.
Another way to save time is by committing to a content creation schedule that works for you. Determine your team’s resources and the frequency at which you can produce new content. If you’re comfortable with a monthly or quarterly schedule, stick to it and avoid formats that require consistent publication. Experiment with content tactics that don’t have particular frequency expectations, and be consistent with the formats that do.
So, why not give repurposing a try? Not only will it save you time, but it will also keep you sane as you tackle your content creation responsibilities. The next time you sit down to create content, think about how you can repurpose it for multiple platforms, and watch your productivity soar.